It seems like a silly question. But I remember fly swatters being a staple at my parents and grandparents house, especially during the summer at family dinners or picnics in the backyard. Now, it’s very rare to see a fly swatter at your home or any one else’s for that matter. I’m sure fly swatters aren’t the only thing that have mostly been forgotten from society, but it does beg the question;”what happened to fly swatters” and could this disappearance also apply to business? How?
Just consider the fact that what you’re doing/producing today, no matter how awesome, could eventually become obsolete. Are you prepared for that? Or are you working to prevent it? Here are some questions that can help you evaluate where things are now and where you are planning to go with your product/business:
1. Have you clearly defined your brand and the benefit of using your product/business?
2. With so many alternatives for your product/business, why is your product/business the best? Is that message being marketed through your various messaging?
3. Is there room for expansion with your current business/product? Do you have that planned out for the rest of the year or in the next 3 years?
4. If there are better alternatives to your product/business are you working to improve or preparing to fold?
Resources: Books to help you on the journey to answering these questions:
- Strategic Acceleration
- The Thank You Economy
- The Sticking Point
- The Commitment Engine